Your path to clarity and wellness.

Noetic Therapy is a virtual psychotherapy practice specializing in supporting adults navigating anxiety, depression, life transitions, relationship stress, and perinatal mental health. Through a relational, evidence-based approach, they help individuals heal, grow, and reconnect with their authentic selves. Human by Design led the stakeholders through collaborative workshops to create a refreshed and unified brand system aligned with their vision. We delivered a new name, logo, brand style guide, and Squarespace website that authentically reflects the company's imaginative, honest, generous character and future ambitions. Noetic Therapy’s creative direction hinges on connectedness—human connection is the antidote to loneliness. The logo's unconventional proportions and whimsical embellishments create a unique flow between letterforms, symbolizing the connections that bind humanity. Noetic Therapy’s new identity is designed to evoke comfort and calmness through a natural and human-esque tonality, including earthy ocean hues and skin-tone colors and imagery.