Sparking children's love of math.

Wonder Math is a math program for second to fifth-graders that uses active learning, character-driven storytelling, rewards, and incentives to make math fun, relevant, and easy to understand. Research shows that by sixth grade, the cracks in a student's math foundation are irreparable, leading to lower ambitions and exclusion from math-related careers. Wonder Math protects the child's well-being by building their confidence in math topics at school. Human by Design developed the brand strategy for Wonder Math, including their logo refresh, messaging, a company name change, and a cool new website, which became the cornerstone of the marketing strategy to communicate the brand's positioning, increase reach, and improve conversion. This project was completed in collaboration with Numatic Ventures.